Confident ROi with Alex Vorobieff
Does Business Coaching Work? What the Research Says with Guests Bill Eckstrom and Sarah Wirth. Ep 54

Does Business Coaching Work? What the Research Says with Guests Bill Eckstrom and Sarah Wirth. Ep 54

June 11, 2019

Summary

 

Authors of “The Coaching Effect” Bill Eckstrom and Sarah Wirth gathered data on effectiveness of coaching. They discuss why all great coaches create discomfort, and why all coaches should be looking to increase the “discretionary effort” of their teams. They also reveal why it’s better to have no coach than a bad coach, and share the 4 key ingredients of a successful coaching framework.

 

Bill and Sarah’s book – The Coaching Effect

 

Bill and Sarah’s Company - https://www.ecsellinstitute.com/

 

 

Topics Discussed:

 

Introduction – 0:01

 

What was the Aha Moment for Bill and Sarah when writing their book? – 1:30

 

How did the data lead them to that realization? – 3:45

 

How Bill experienced great coaching first hand – 5:13

 

Do companies measure how effective their coaches are? – 7:38

 

How good coaching is measurable in cold hard cash – 11:45

 

Can bad coaches inhibit performance? When is it better to have no coach at all? – 12:29

 

Why is it important that coaches spend time on self-reflection? – 14:30

 

What is “discretionary effort”? How does a coach increase it? – 15:50

 

What does an effective one-on-one meeting look like? Why it’s important to get them right – 22:25

 

Why creating discomfort helps employees to evolve and grow – 27:55

 

What is the performance equation? What makes great coaching? – 33:55

 

The difference good coaching makes demonstrated in numbers – 36:20

 

How coaching can be measured using the services provided by the EcSell Institute – 39:35

 

Why good coaching shouldn’t be limited to just sales – 43:30

 

Bill and Sarah’s contact details – 44:50

Why Most Corporate Training Programs Fail to Deliver ROI: Training Expert Juliana Stancampiano Reveals All. Episode #53

Why Most Corporate Training Programs Fail to Deliver ROI: Training Expert Juliana Stancampiano Reveals All. Episode #53

June 4, 2019

Author of “Radical Outcomes” and Oxygen CEO Juliana Stancampiano breaks down why corporate training fails to deliver an ROI and how to get the desired results. She explains the essential first step in developing a high ROI training program. And she reveals how “divine discontent” can lead to the creation of more effective training focused on desired outcomes, instead of compliance. 

Juliana’s book – Radical Outcomes

Oxygen’s website - https://www.oxygenexp.com/

Topics Discussed:

Introduction – 0:01

What drew Juliana to write a book on measuring the impact of training? – 2:21

Why is there such a disconnect between corporate training and desired business outcomes? – 6:45

How can training evolve from just throwing information at a trainee, to developing a deep understanding of the subject matter? – 10:05

How does a company ensure it’s receiving training that is matched to its business needs? – 14:20

How training has adapted to reflect our shortened attention spans – 18:15

How can trainers justify themselves when providing content that is becoming increasingly concise? – 20:22

At what point to large companies tend to look at completely overhauling their training? Is it at when it becomes a crisis point? – 23:00

What Juliana has observed from the process of redesigning training of several Fortune 500 companies – 25:10

What is “divine discontent”? How can it cause friction between employee teams? – 27:30

Why employee buy-in to training dramatically increases when they feel they are being listened to – 31:27

Why it’s time to take the “divisions” structure out of business – 37:30

Are so-called “unicorn” startups better at breaking down the divisional silos? – 40:45

Explode Your Conversion Rates Using Automated CRM Software. With Guest Jeremiah Sarkett of Keap (Infusionsoft). Episode #52

Explode Your Conversion Rates Using Automated CRM Software. With Guest Jeremiah Sarkett of Keap (Infusionsoft). Episode #52

May 21, 2019

What are the costs for setting up a CRM system? 

How long does it take for a CRM to start producing an ROI? 

After helping more than 3,000 small businesses automate and grow using CRM Software, Jeremiah Sarkett, Partner Manager at Keap (formerly Infusionsoft), shares what he learned 

Jeremiah’s LinkedIn - https://www.linkedin.com/in/jeremiahsharkmsm/ 

Jeremiah’s Email - jeremiah.sarkett@keap.com 

Topics Discussed: 

Introduction – 0:01 

How does CRM software help businesses? – 1:32 

How Infusionsoft is helping farmers in Vietnam – 4:46 

Once a lead comes into a company, how does a CRM help to improve conversions? – 7:21 

How you can use CRM systems such as Keap to develop “if/then” automation flows for your email lists – 8:51 

Alex’s personal experience with Infusionsoft, both through a mutual friend’s physiotherapy stores and his own business – 11:26 

Infusionsoft’s story and the reasons behind the rebrand – 15:31 

Why Infusionsoft is now called Keap – 20:02 

Why Keap should reduce the initial time investment traditionally associated with CRM applications – 21:26 

How long does it take for a business to get a CRM system truly “dialed in”? – 25:51 

How much time should a business owner invest into CRM activities on a daily basis? – 27:25 

How can you get started with either Infusionsoft or Keap? How much does it cost? – 31:41 

Why CRM systems aren’t limited to automating sales – 38:11  

Where can people go to learn more about Keap (including Jeremiah’s contact details) – 41:22 

Thinking of Investing in The Cannabis Industry? Listen To This First! Industry Expert Brandon Burkhart. With Alex Vorobieff - Episode #51

Thinking of Investing in The Cannabis Industry? Listen To This First! Industry Expert Brandon Burkhart. With Alex Vorobieff - Episode #51

April 30, 2019

Industry expert and CEO of state of the art Nevada Cannabis cultivation project, Brandon Burkhart talks to Confident ROi about the evolution of the industry and what he learned along the way. He reveals the mistakes that new investors are making and shares how he is future-proofing his Cannabis business against the inevitable price drops by using Six Sigma and Kaizen principles.  

Clover Creek Cultivation’s website - https://www.clovercreekcultivation.com/ 

Brandon’s LinkedIn - https://www.linkedin.com/in/hydroponicsinc/ 

Topics Discussed: 

Introduction – 0:01 

Brandon’s background in the cultivation industry – 1:17 

How starting a hydroponic store at 23 taught Brandon the value of “buying right” – 5:07 

How taking trips to China to meet his suppliers face to face gave Brandon the edge over his competitors – 6:34 

Brandon’s stories from his travels – 9:09 

How Brandon got complacent and lost over $100,000 on a deal that went south – 10:51 

How he eradicated mistakes and ensured no future bad deals – 12:27 

How Brandon spotted a gap in the lighting market, and as a result set up a whole new venture – 14:35 

How making sure every employee was a cannabis cultivator helped everyone to align with company values and connect with customers – 23:27 

With the current investment rush into the cannabis industry, what mistakes are the big corporations making? – 25:57 

Why Brandon is making a shift towards using greenhouses and the sun to grow his plants, rather than using huge warehouses with artificial lights – 29:47 

How the increase in competition is driving down prices, and why growers need to learn from the principles used in large scale agriculture in order to stay competitive – 31:42 

What are some of the largest costs that go into growing cannabis? – 35:06 

What is the Clover Creek Cultivation? How did it come into being? – 38:12 

How face to face relationship building with the local city council helped Brandon eliminate any issues with the general public after license approval – 42:49 

Why Brandon feels mistakes are a crucial part of becoming successful in business – 45:50 

Brandon’s contact details and his belief in Instagram marketing – 47:58 

 

 

What Mistakes do Untrained Sales People Make Repeatedly? Guest Tommy Ady Shares Insight from the Auto Industry. Episode #50

What Mistakes do Untrained Sales People Make Repeatedly? Guest Tommy Ady Shares Insight from the Auto Industry. Episode #50

April 24, 2019

Sales trainer Tommy Ady shares why sales training is one of the key ingredients to a successful auto dealership. He also reveals the common mistakes made by untrained employees and why effective Customer Relationship Management (CRM) systems are essential for growing sales. Finally, he shares the surprising data about how many interactions with a prospective customer it takes before they’ll buy a product.

Tommy’s website - https://tommyady.com/

Topics Discussed:

Introduction – 0:01

Tommy’s industry background – 1:11

How does Tommy help powersports dealerships? – 5:00

How to lower a customer’s guard when making the first sales approach – 6:25

Why making sales is all about making a connection – 7:55

What happens during the initial process of buying and setting up a dealership? – 11:15

What does Tommy’s sales training involve? – 13:35

Why it’s imperative that sales staff go out and grab their customers, rather than wait for them to show up -  19:00

How do dealerships in remote locations reach out and connect with potential customers? – 21:30

How many times does a salesperson need to speak to a lead before they convert into a buying customer? – 28:31

Why dealerships across the country are now investing heavily in CRM systems – 31:50

How a “small and often” time commitment approach to sales training can dramatically improve the sales performance of staff – 34:00

What goes into modern-day powersports dealership sales training? – 35:15

Tommy’s Details – 40:35

 

 

What the Heck Is EOS? How to Use it with an Acquisition or Your Own Company with EOS Worldwide Visionary: Mike Paton. Episode# 49

What the Heck Is EOS? How to Use it with an Acquisition or Your Own Company with EOS Worldwide Visionary: Mike Paton. Episode# 49

April 16, 2019

Mike Paton, was one of the first EOS® Certified Implementors empowering companies gain traction with the Entrepreneurial Operating System (EOS). He is now the Visionary for EOS Worldwide and he shares how EOS works and its benefits.

EOS® Worldwide Website-https://www.eosworldwide.com/

Topics Discussed:

Introduction–0:01

How to bring in EOS® when you don’t know the company? –1:20

What questions to put on the table before a business acquisition or merger takes place? –4:04

How can a new business owner tell if they have effectively articulated their EOS® core principles and values? –6:08

Why it’s vital for both sides to fully show their cards during a business takeover–8:13

How to practically implement EOS® core values so that they become ingrained in the new culture of a company, not just throw away statements–10:05

Why it’s crucial to do due diligence on the people of a company, not just the numbers–14:38

Why forcing employees to grade each other helps to eradicate dysfunction amongst team members–17:28

What is the EOS® Standard Organizational Chart? What is its true purpose? –22:37

What happens if you create 5 leadership roles and there are 8 people in the room? –25:53

How does EOS® help to identify what employees are great at (and what they’re not ) –28:33

Mike’s personal story of outsourcing what he didn’t like doing, even though he was good at it–31:28

What has Mike learned from over 12 years of implementing EOS®? –33:38

What is Mike’s new role at EOS® Worldwide? –36:33

Mike’s details–39:33

Why Less Is More: How to Strip Out Complexity in The Workplace with Guest Jesse Newton  Episode# 48

Why Less Is More: How to Strip Out Complexity in The Workplace with Guest Jesse Newton Episode# 48

April 9, 2019

Jesse Newton, the CEO of Simplify Work and author of book by the same name, reveals why complexity is restricting business performance. He shares great examples of simplicity transforming the fortunes of companies such as Apple and Allbirds Shoes.  

Hear how a company suffering from a 2-week global cyber-attack had their most productive period on record without their laptops, email and unnecessary meetings.  

Jesse’s Company - https://www.simplifywork.com/ 

Jesse’s Book – Simplify Work: Crushing Complexity to Liberate Innovation, Productivity, and Engagement 

Topics Discussed: 

Introduction – 0:01 

What led Jesse to write his book – 2:06 

Why does work end up becoming so complicated? – 4:29 

How the onset of technology has increased the speed at which we complicate work processes – 6:45 

Why, in order to reduce complexity, we have to say no to things all the time (Allbirds case study) – 10:15 

Why simplifying is not easy and requires a lot of energy to achieve – 15:30 

How Steve Jobs uncomplicated Apple and transformed their fortunes as a result – 20:51 

How a huge cyber-attack that took a global consumer packaging company offline for two weeks, ended up much more productive and actually increased their sales – 22:30  

How to strip out complexity in work in three simple steps – 26:41 

Jesse’s details – 28:50  

40% of All Companies will Cease to Exist in a Decade. Why Playing it Safe is the Unsafe Choice with Guest Ryan Berman. Ep 47

40% of All Companies will Cease to Exist in a Decade. Why Playing it Safe is the Unsafe Choice with Guest Ryan Berman. Ep 47

April 3, 2019

Summary: 

Ryan Berman the creator of Courage Brands and co-founder of i.d.e.a.: a courageous ideas company shares why 40% of all companies will cease to exist in a decade, why businesses are afraid to confront their issues, and finally why it’s crucial for agencies to pick up on what a client hasn’t said in a meeting.  

He shares a great story on how Domino's Pizza threw out 50 years of tradition and started over when they were struggling, and takes us through his courage equation: Courage = Knowledge + Faith + Action and without all three, you’re headed for trouble. 

Ryan’s Book – Return On Courage 

Ryan’s Website - https://www.couragebrands.com/ 

Topics Discussed: 

Introduction – 0:01 

Ryan’s Story – 1:58 

Why Ryan made the difficult decision to make the switch from account management to the creative side – 5:36 

How Ryan went from being a creative for one of the top advertising agencies to starting his own agency out on the west coast – 7:36 

Why it is crucial for creative businesses to pick up on what the client hasn’t said during meetings – 10:55 

What is the business apocalypse? – 14:00 

Why do some companies continue to deny that they are in decline? – 15:36 

Why businesses need to be courageous enough to adapt and evolve – 18:14 

Why 95% of business run away from their problems, and the remaining 5% fight them head on – 21:39 

The incredible story of Dominoes turnaround – 23:16 

The courage formula: Courage = Knowledge + Faith + Action – 30:00 

Ryan’s P.R.I.C.E. model, and how it can help businesses to find their courage – 33:50 

How to confront reality in a fear-based work environment – 38:45 

Why testing is an important part of being courageous – 43:20 

Details on Ryan’s contact info and where to buy his book – 44:30 

  

 

Captive Insurance – How it Can Reduce Your Insurance Premiums, Increase Your Coverage while Reducing Your Taxes. With Guest Jarid Beck. Host Alex Vorobieff. #46

Captive Insurance – How it Can Reduce Your Insurance Premiums, Increase Your Coverage while Reducing Your Taxes. With Guest Jarid Beck. Host Alex Vorobieff. #46

March 26, 2019

The focus of this week’s Confident ROi is on captive insurance with someone who knows the industry inside and out, Jarid Beck of Risk Management Advisors.

 

Jarid elaborates on what a captive is, how it functions in the real world, and why they provide many benefits to business owners.

 

He talks us through the tax advantages of setting up a captive, and reveals how one company has managed to keep their health insurance premiums at the same price as they were 10 years ago by using a captive insurance company.

 

Finally, Jarid warns of the possible tax abuses of captives to watch out for and Alex discloses his real life business experiences in dealing with captives for his clients.

 

Jarid’s website - http://captiveinsurance101.com/

 

Topics Discussed:

 

What is captive insurance? – 2:26

 

How do companies use this form of insurance? – 4:21

 

What are the tax advantages of setting up a captive? – 7:04

 

What are the different types of captives? – 10:55

 

How does the captive save businesses millions every year on healthcare costs? – 13:56

 

How one of Jarid’s clients pays half of what they would pay to an outside insurer and pay the same premiums as they did in 2010 – 18:06

 

How captives save money on healthcare costs by dealing with hospitals directly – 19:22

 

How do captives work in relation to workers’ compensation? – 25:31

 

What is papering? How can captives become versatile? – 30:28

 

What are the potential issues surrounding captive tax abuses? – 31:38

 

Why captives are a great wealth building tool for companies – 33:15

 

Why captive insurance companies make more sense for larger businesses – 35:21

Alex’s real life experiences with captives – 36:39

 

What is the role of a captive manager? – 39:03

 

Jarid’s contact details – 40:02

http://captiveinsurance101.com/

 

 

Finding Your Purpose in Business - How Personality Tests, Personal Reflection and Storytelling Can Help You Find Your Passion #42

Finding Your Purpose in Business - How Personality Tests, Personal Reflection and Storytelling Can Help You Find Your Passion #42

March 22, 2019

In the final Confident ROi episode to come from Orange County, Alex Vorobieff sits down with host Paul Roberts to discuss the progress he has made on acquiring a business.

In a wide-ranging episode, Alex reveals why doing due diligence on the people of a company is sometimes more important than looking at the financials. He also explains why you must first understand a company’s culture before trying to implement any changes to it.

We discuss what personality tests can tell us about ourselves in relation to the business world. Alex discloses how the Strategic Coach program helped to develop his sense of purpose, and he elaborates on why he moved from Orange County to Boise, Idaho.

Finally, we look at how playing Gin taught Alex that you should always “pick up a card” because you never know what opportunities await on the other side.

Topics Discussed:

Acquisition update from Alex – 2:09

How the Strategic Coach program helped Alex realize what he’s good at…and what he’s not – 5:17

Why undertaking due diligence on a company’s employees is just as important as assessing the financials – 13:16

Why you need to first understand a business’ culture before trying to make any changes – 15:00

Harnessing the power of culture - how teams on shoe-string budgets outperformed the well-established and well-funded teams of Formula One – 19:50

Why consulting is no longer a good fit for Alex – 23:24

Why Alex and his family made the move from Orange County up to Boise, Idaho – 28:35

How personality tests can help to find your “true passion” through triangulation – 34:40

How giving yourself space to develop, reflect and tell stories allows you to figure out what you really want to pursue in life – 38:39

How playing Gin demonstrated the benefits of going after opportunities – 46:00

Taking out Your “Head Trash” – Dealing with Crisis & Decision Fatigue with Guest Dr. Roger Hall, Host Alex Vorobieff  #45

Taking out Your “Head Trash” – Dealing with Crisis & Decision Fatigue with Guest Dr. Roger Hall, Host Alex Vorobieff #45

March 19, 2019

How and why many executives get themselves into personal crisis.

Dr. Roger Hall of  Compass Consultation shares how he helps business leaders take out their “head trash” and get their performance and relationships back on track.  

In a revealing interview, Dr. Hall shares research how answering emails reduces our IQ more than smoking cannabis.  

He also advocates the powers of total solitude, explaining that when we are without our phones, the internet or any other human interaction, we can gin great perspective on what’s really important.  

Finally, we talk about how to eliminate the mundane necessary tasks of the day so that business leaders can get meaningful work completed without exhausting their decision making resources.  

Roger’s Website - http://www.compassconsultation.com/ 

Roger’s Email - Hall@compassconsultation.com 

Topics Discussed: 

Why Roger often gets called in during a crisis situation – 0:26 

What is “Head Trash” and how does it manifest itself? – 3:46 

What is decision fatigue? How we all have a daily decision making budget – 5:15 

How the great thinkers of this world only have enough brain power to work for a few hours per day – 8:12 

How to create time for 2-3 hours of quality work per day – 15:17 

How quiet reflection and meditation can free up space on your brain’s computing power – 18:59 

How to properly allocate your finite decision making resources (emails vs cannabis case study) – 21:19 

Why we are often in denial about the state of our relationships – 23:55 

Denial often works in the short-term, but it has serious cumulative long-term effects – 28:34 

Why Roger recommends we make time to give ourselves periods of complete solitude – 30:10 

Do we have a feeling of “status” when we are busy? – 31:34 

How IBM and Google have harness the power of “thinking time” for their employees – 32:50 

How to strip out doing tasks you don’t like in favor of working on assignments you are good at – 34:22 

How does Roger define a successful life? – 35:56 

Why successful people often lead boring lives by building habits – 38:00 

Roger’s contact details – 42:31 

http://www.compassconsultation.com/ 

Does Happiness Proceed Success? The Research on a Positive Mindset Changing Your Business & Life with Guest Don Sandel

Does Happiness Proceed Success? The Research on a Positive Mindset Changing Your Business & Life with Guest Don Sandel

March 12, 2019

Summary:

 This week’s episode of Confident ROi is focused on happiness with insight provided by Don Sandel, creator of the Positive Performance program.

We cover how negativity can spread very quickly amongst groups, and how a common positive mindset between co-workers can dramatically improve business results, including the bottom line.

Don reveals how happiness doesn’t just proceed success, it actually creates accomplishment. We take a look at how being in a positive mindset improves cognitive ability, and how to cultivate this frame of mind with techniques such as meditation.

Finally, we discuss why modern society (and particularly social media) is detrimental to the brain, and why sleep is so crucial in achieving the ability to think positively.

Don’s Company Website - https://www.gopositiv.com/

Don’s email address – Don@gopositiv.com

Topics Discussed: 

How the recent polar vortex tested Don’s positive mindset – 0:43

How can negative and anxious thoughts spread quickly across a group – 3:04

How did Don come to see the benefits of positive thinking? -  5:25

Who pioneered the positive thinking movement? – 7:47

How do you cultivate a positive mindset? – 9:30

Why you always have a choice of how to react to events beyond your control – 11:41

How meditation can steer your brain into a more positive frame of mind – 16:15

How happiness improves cognitive performance – 19:03

How to utilizing gratitude can make the switch to a positive mindset much easier – 20:19

Why happiness proceeds success, not the other way around – 23:14

How to define happiness for yourself – 27:30

How happiness improved Alex’s golf game – 30:19

How negative thoughts affect performance – 33:10

Why is modern society so detrimental to the brain, and therefore positive thinking? – 35:05

How sleep is vital in developing a positive mindset – 36:41

Don’s final thoughts on positive thinking and his contact details – 42:09

SERP Title Tag: Why Happiness Proceeds Success in Business | Confident ROi

Meta – Description

This week Confident ROi looks at positive thinking and how it can transform business performance with guest

Code of Honor – How Defining Our Purpose in Everyday Actions Leads to Improved Business Performance with Guest Nicole Jansen

Code of Honor – How Defining Our Purpose in Everyday Actions Leads to Improved Business Performance with Guest Nicole Jansen

March 5, 2019

Nicole Jansen shares how she helps her clients to discover their edge by providing us with real-life examples of how business owners evolved from a situation of barely-manageable chaos into organized and efficient proprietors.

She reveals that their goals were often obtained by taking a step back, or in some cases, taking time off from the business completely. She also elaborates on the principles behind an effective “code of honor” or what Nicole likes to call “rules of the game” for companies to play by.

Finally, Nicole delves into how business owners (including herself) can completely change their mindset using Tony Robbins’ Emotional Triad philosophies. 

Nicole’s company website – http://www.discovertheedge.com/

Topics Discussed:

How Nicole’s company, Discover The Edge, actually works with businesses – 0:08

How owners of multiple franchise businesses transformed their company by discovering their edge – 1:34

How taking a day off work helped one client increase sales by 150% and reduce his work week by over 18 hours less than 30 days later – 5:47

Why not all business owners know where they are heading – 7:02

Why increasing sales is not always a good thing for struggling businesses – 9:36

Why less is often more when it comes to managing a business – 11:51

What is a “Code of Honor”? How do they differ to core values? – 14:30

How to go about changing a business owner’s mindset – 24:11

Why being able to delegate is such a crucial skill – 27:20

How the Tony Robbins’ Triad system helped Nicole make her own mindset shift – 30:47

Nicole’s contact information (including details on her upcoming book launch) – 36:11

How Computer Hardware Industry Is Evolving & How to Make Long Cycle Sales with NGD Systems Scott Shadley

How Computer Hardware Industry Is Evolving & How to Make Long Cycle Sales with NGD Systems Scott Shadley

February 26, 2019

Scott Shadley, the Vice-President of Marketing at NGD Systems, takes us through the key developments in the computer hardware industry with explosion of data generation, capture and analysis in the last decade.

We take a look at why the industry is moving towards diskless storage components, namely Solid State Drives (SSDs), and Scott describes how NGD is speeding up the process of data search and recovery for the biggest tech companies in the world.

Scott also gives us an inside look in the marketing and sales process in the IT industry. He explains the need to dive deeper beyond the technical specifications if you want to build lasting client relationships.

If you want to learn more about computational storage with Scott - https://silvertonconsulting.com/gbos2/2018/09/25/72-greybeards-talk-computational-storage-with-scott-shadley-vp-marketing-ngd-systems/

Scott’s Twitter Handle - @smshadley

Topics Discussed:

Introduction to Scott’s career and background – 0:55

The evolution of Solid State Drives (SSDs) – 2:34

The shift away from disk-based storage in response to the data explosion of the last decade -  4:47

What are preprocessing and prescreening? How are they helping improve search engine performance and other picture-based algorithms? – 06:18

How new computational storage process can take over a year to implement for large companies – 13:13

Why is the sales cycle so much longer in the computer hardware industry? – 14:39

How does Scott get in front of new clients in this mature industry? – 17:30

How Scott leverages social media to meet new potential clients – 18:10

How pitching to a room full of travel and leisure journalists forced Scott to learn how to make computer hardware relevant to the average layperson – 21:48

The rise of “influencer marketing” in the IT sector – 26:40

Tools, concepts and books that have helped Scott during his career – 29:42

How Scott had to perform a literal elevator pitch for a client in NYC – 33:12

Scott’s contact details – 35:09

How Algorithms, High Tech, and Agile Marketing Are Shaping Today’s Start-Ups with Venture Capitalist Hunter Hastings. Host Alex Vorobieff

How Algorithms, High Tech, and Agile Marketing Are Shaping Today’s Start-Ups with Venture Capitalist Hunter Hastings. Host Alex Vorobieff

February 19, 2019

Venture capitalist and author Hunter Hastings joins Alex Vorobieff to discuss the evolving state of entrepreneurship.

Hunter takes us through his “Fixed and Flexible” concept, stressing the need for early-stage companies to be agile enough to react to market data and pivot their offering.

Hunter explains why that data is so important (stressing the importance of continuous feedback especially negative), and argues that rich qualitative data is often more valuable than rigorously analyzed quantitative data.

We explore whether it is possible that algorithms using artificial intelligence could develop agency and therefore gain the ability to think, feel and measure like a human. 

Finally, Hunter elaborates on his belief in individualism, and how we can all become self-reliant through entrepreneurship.

Hunter’s website - https://hunterhastings.com/

Center For Individualism - https://centerforindividualism.org/

Hunter’s latest book - https://www.amazon.co.uk/Interconnected-Individual-Opportunity-Platforms-Exchanges-ebook/dp/B07DM77NQ1/ref=sr_1_1?ie=UTF8&qid=1549548654&sr=8-1&keywords=interconnected+individuals

 

Topics Discussed:

How has technology transformed marketing from an art into a science – 1:34

Does the role of a modern-day entrepreneur revolve around testing markets? – 6:23

What is the “fixed and flexible” concept? How does it work in the real world (Marlboro case study)? – 11:53

How do start-up businesses recognize when it’s time to pivot? – 14:45

Why negative feedback is so important – 16:03

How can venture capitalists assess whether entrepreneurs have a good relationship with feedback? – 18:37

What is the role of a modern-day venture partner? – 19:24

What did Hunter learn from “failing spectacularly” with one of his own businesses? – 21:38

How algorithms sifting through large volumes of data can help entrepreneurs made OODA Loop-style decisions – 25:49

How algorithms are still largely influenced by human assumptions – 28:33

Why rich qualitative data is often better than large volumes of analytical quantitative data – 31:01

Will algorithms ever be able to utilize human emotion and sentiment? Will they ever develop agency? – 32:38

What is Individualism and what is the purpose of the Center for Individualism? – 39:08

What did Hunter wish he had known earlier in his career? – 42:50

How does Hunter define marketing in today’s high-tech world? – 44:35

Hunter’s information – 47:30

Improvisation Skills Generate ROi: How It Transforms Public Speaking, Communication and Team Building Skills with Lee Godden and Bob Doll. Host Alex Vorobieff

Improvisation Skills Generate ROi: How It Transforms Public Speaking, Communication and Team Building Skills with Lee Godden and Bob Doll. Host Alex Vorobieff

February 12, 2019

How are companies like Coca Cola, Deloitte, and Microsoft using improvisation or improv skills to improve team performance?

In this episode, Alex is joined by Lee Godden and Bob Doll of Advantage improv to explain the benefits and Alex shares how improv helped his public speaking and communication skills.

Lee and Bob take us through the essential rule of improv: “Yes, and…” and describe how they implement the lessons they learn from their weekly improv shows into their workshops for corporate and non-profit clients.

Finally, we ask why improv can open up even the most reserved people and explore the neuroscience behind why it helps both individuals and teams think outside of the box.

Advantage Improv website - https://www.advantageimprov.com/index.htm

Contact email – info@advantageimprov.com

Topics Discussed:

Improv: How are companies using it today and why? – 1:46

What is the “Yes, and…” principle and how can it improve communication? – 5:37

How improve has helped to fix dysfunctional teams – 8:36

How to get over the nerves of speaking in front of a group of your peers using improv – 11:07

Why “active listening” is very important in developing good communication skills – 12:56

How Lee and Bob take what they learn from their improv comedy shows and apply to the corporate environment – 17:00

What are some of the improv activities that Lee and Bob take their clients through? – 21:50

How one improve exercise managed to open up a very reserved Hotel President – 25:29

The neuroscience behind why improv helps to open people up and helps them think outside of the box – 27:54

How improvisation helps employees feel they are in a psychologically “safe environment” – 30:09

What are some of the other benefits of improv? Is there a quantifiable ROi? – 35:49

Lee and Bob’s contact details – 39:51

 

Host: Alex Vorobieff

 

Artificial Intelligence (AI): Risks and Rewards for Businesses with NYT Best Selling Author Martin Ford

Artificial Intelligence (AI): Risks and Rewards for Businesses with NYT Best Selling Author Martin Ford

February 5, 2019

New York Times best-selling author of Rise of the Robots, Martin Ford, discusses what he discovered about the current state of AI and its future potential while researching his new book, Architects of Intelligence.

Martin details the current state for this emerging technology. AI is already writing compelling news stories, crafting engaging real estate listings, and taking over stock market trading.

We take a look at the future implications for the economy and whether all of us will eventually be replaced by machine learning robots. Fortune 500 companies have already got a huge head start with this technology, Do it Yourself AI is becoming more and more accessible for smaller companies.

Finally, our host Alex asks Martin about the risks associated with this technology moving forward. How far away are we from “super intelligence”? That is to say, when will AI machines become smarter than humans?

Martin’s latest book - https://www.amazon.co.uk/Architects-Intelligence-truth-people-building/dp/1789131510/ref=asap_bc?ie=UTF8

Follow Martin on Twitter - https://twitter.com/MFordFuture

Social media account is:  @MFordFuture (Twitter)

 

Topics Discussed:

What is the purpose of Martin’s new book? – 0:53

How AI is already being used to write news stories and real estate listings – 3:23

How AI has exploded since 2012 after the exploits of Geoffrey Hinton and the University of Toronto – 5:48

How AI can now diagnose skin cancer better than humans – 8:41

How is AI going to affect jobs moving forward, will we all be replaced? – 11:09

How are large companies taking advantage of AI compared to small businesses with little exposure to this technology? – 14:30

How DIY AI is becoming more accessible – 16:30

What are the key terms to understand within the AI field? – 20:18

How AI has completely taken over the stock market – 24:16

How far away are we from AI becoming more intelligent that humans, known as artificial general intelligence (AGI)? – 28:06

What are the risks associated with using artificial intelligence? – 33:45

How China is using AI to evolve into a surveillance state – 37:46

How AI could be weaponized and hacked for malicious purposes – 39:55

How will we benefit from AI in fields such as medicine moving forward? – 43:04

Martin’s details – 47:00

Big Data Analytics – Use Your Company’s Under-Utilized Digital Assets to Transform It - Guest David Savlowitz

Big Data Analytics – Use Your Company’s Under-Utilized Digital Assets to Transform It - Guest David Savlowitz

January 29, 2019

Big Data expert David Savlowitz from Competitive Analytics discusses the growing importance of data in business and why most companies under-utilize the information they have available to them.

David takes listeners through real examples of big data helps improve business performance, from increasing sales prices to reducing the margin of error on predictive auction prices by 4x.

He explains why data preparation is actually the most important step of data analytics and how incorrect preparation leads to worthless output.

Finally, our hosts ask David about the possible misuse of data and how to know if you are using “bad” data as opposed to the “right” data and what effect the “Internet of Things” is going to have on big data for companies moving forward.  

David’s Company - https://competitiveanalytics.com/

 

Topics Discussed:

How are people using data analytics to improve their businesses? – 2:51

How a real estate company didn’t realize the value of the data they were sitting on – 4:08

How do you take millions of records and make them relevant, decipherable and presentable to your company? – 7:07

Which is better to use: internal or external data? – 9:30

The “5 Vs of Data” and why data preparation is the most important step – 10:17

How the “Internet of Things” is going to shape big data moving forward, which part of a company is going to be responsible for it? – 17:32

How do we know that individuals are not misusing big data? – 25:49

Why responsibility is crucial in the use and analysis of big data – 32:05

Moneyball 2.0: how data is still shaping baseball over 10 years later – 36:07

How do you spot if you are using bad data to make future predictions? – 40:45

How the public can play a role in converting data into useful applications – 43:10

An example of just how quickly data can amass from just 12 data points? – 45:53

David’s details – 50:45

The Power of Questions in Business – The Low Cost High Return Business Tool Everyone Can Use & How They Help us Think with Guest Brian Fretwell

The Power of Questions in Business – The Low Cost High Return Business Tool Everyone Can Use & How They Help us Think with Guest Brian Fretwell

January 22, 2019

How do you get a 65-year old trucker with two months left before retirement and no desire to change perspectives on his job to look at his job differently? Our guest did. With the secret power we all posses but rarely use well.

This week’s Confident ROi with Alex Vorobieff  TEDx speaker, author and consultant Brian Fretwell discusses the power of questions in the business setting.

They delve into why asking questions is so important, particularly with respect to building agency, purpose and a sense of belonging with in an organization.

Brian reveals the background behind his viral TEDx talk through the story of his teaching days, when one of his students saw no future except drug addiction and how a question changed everything.

We also look at how deep and indirect questions can help individuals to re-focus their locus of control from external (blaming and focusing on others) to internal (focusing on improving themselves). And we hear the rest of the story of the 65-year old truck driver with only 2 months left until retirement.

Brian’s website - https://brianfretwell.com/

Brian on LinkedIn - https://www.linkedin.com/in/bfretwell/

Topics Discussed:

Background behind Brian’s viral TED talk – 1:11

How questions helped changed the destiny of a 15-year-old drug addict – 10:06

The power of the question and how it affects the brain (instinctive elaboration) – 12:15

Why it is important not to remove emotion when answering questions – 14:51

How questions help to develop agency and belonging in an organization – 18:30

How a truck driver moved from an external to an internal locus of control – 20:46

What is locus of control? – 29:46

What is the first job of the brain? – 32:30

How Neuroscience is just “fancy words” describing our everyday life experiences – 36:27

How mindfulness exercises can reduce the size of your Amygdala – 38:28

Brian’s recommended neuroscience resources for further reading -  42:16

How to get in touch with Brian – 45:13

Doubling Your Business with Print Marketing, Scaling Up & On Demand Services - Carle Publishing CEO -  Andy Buyting

Doubling Your Business with Print Marketing, Scaling Up & On Demand Services - Carle Publishing CEO - Andy Buyting

January 15, 2019

In this episode of Confident ROi Alex Vorobieff sits down with the President and CEO of Carle Publishing Andy Buyting to discuss the future of both digital and print marketing for businesses.

Andy stresses the importance of providing not just value but also entertainment when marketing to new customers and why print media isn’t as dead as some people would have you believe.

We also take a look at how business owners who usually struggle to come up with content can quickly develop ideas and re-purpose those thoughts across multiple different platforms, quickly demonstrating authority in their field.

We also look at how Carle Publishing could double in size in less than 2 weeks using the Scaling Up and Exponential Organization principles taught by Verne Harnish and Salim Ismail respectively.

Carle Publishing - https://carlepublishing.com/

Andy – andy@carlepublishing.com

 

Topics Discussed:

How to grab people’s attention by positioning yourself as an expert – 2:21

How print magazines have turned companies into authorities in their industries – 5:19

Why providing entertainment is as important as providing value – 10:09

What is the current status of print marketing, is it really dead? – 15:15

Why it’s important to be marketing through a wide range of mediums – 19:35

How re-purposing the same content can get incredible results – 23:12

How to create great marketing content when you are too busy to do so – 26:16

How to come up with good content ideas in your industry – 32:15

Which business models and principles allows Carle Publishing to produce 60 magazines simultaneously and scale up without any issues – 38:05

Why Carle Publishing is very strong on its core values with staff members – 43:53

How to get in touch with Andy – 50:07

https://carlepublishing.com/andy-buyting/